Pharrell's new venture, "I Am OTHER" linked up with Los Angeles-based artist collective Cyrcle exposes the battle between art and advertising when they discover that while law enforcement has been cracking down on street art and murals, bizarre laws have allowed corporations to illegally place over 4000 billboard ads in their city.

In this video, Pharrell launches his new label 'I am OTHER' that will present a fresh set of artists that Pharrell has been working with. If you're a really big fan of fashion, like myself, you'll peep a very familiar face just around the :15 second mark of this video. Check it out!